Juice – Eat Your Fruit, Don’t Drink It

With the rise of Type 2 Diabetes and obesity in our adolescent population, Kaiser Permanente’s health education organization in Southern California wanted to create preventive health messages for younger children and their parents to encourage healthy eating behaviors early in life. Using a series of five 30-second videos addressing how much sugar is in popular beverages, Kaiser Permanente is tackling childhood obesity head on with the simple message of “Drink Water Not Sugar.” The “Sugar Videos” were designed to be quick and engaging for children, while teaching them that water is the healthiest beverage, and the best alternative to sugary drinks. The videos will be incorporated into waiting room videos in Kaiser Permanente facilities throughout Southern California.

Wendy Jo talks with Isis about ways to reverse the obesity trends in San Antonio, Texas.

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